“The new superheros are those who reach out to others.”
They are connectors, the networkers, the social contributors.
They are the ones who organize the events that bring people
together to support a cause”.     Mike Lipkin
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Tuesday, November, 3, 2009
10:00 a.m. to 7:00 p.m.
The Berkeley Heritage Event Venue - Field House

Join us for an interactive day of key learning tactics to inspire and create events with social cause. Embrace the key social media tools Facebook, Twitter, Blogging, and You Tube in your cause marketing events.

Learn how $500 raised $5,000, and touched 4.5 million people with social media and set a world record with Pay-it-Backward Day. Leverage celebrities to engage and drive your event success. How do we pull and push-out to the emotional heart strings, and more importantly how do we inspire and engage the very informed consumer.

Martin Rubio, VROOMmedia, shares his insight on leading Corporations with their brands are more socially responsible and connecting to the ever increasing socially conscious consumer. Social media and social good impact brand loyalty and the community. In this workshop you will be introduced to Daily Challenge's Darius Bashar, “The Social Network for Do Gooders”, and International, Award Winning Publisher, Kim MacGregor, Be a Woman “expressions of life” supporting “Look Good Feel Better” and a movement with one million woman.

Warren Falkenstein impacts Social Causes with his mission and a strong determination to overcome and make use of his unique “undiagnosed” disability in order to help others do the same.  From wheelchair to walking stick to crutches, with the help of his mentors and trainers.  He recently joined forces with one of his top clients Bullets4Peace a unique and powerful fashion statement that encourages peace by raising money and awareness of various charities and their causes.

5th Element Events, Community Manager, Jared Golberg, successfully creates a ‘digital’ brand, his business community using Social Media tools and successful networking tactics! Technology is only as good as the people it connects you to. Jared reminds us that face to face interaction still remains an integral part of business relations. Through social networking, create a viable brand for your company, and successfully create a ‘digital’ brand and community. As he always says “Interact, Engage and Inspire!

Be prepared to learn more about how to create unique experiential cause marketing events.  We will challenge and inspire you and your clients to be better citizens of this world!

Key Learn Tactics

• Learn first-hand experiences on how to use social media for social good, create your map
• Discover which messages resonate most with passionate donors; cut through the chatter on Twitter get more fans to your Facebook Page
• Find out which formats are rising… and fading
• Learn how to use social media to connect with others who, like you, dream of a better world
• Your attendance will not only enhance your knowledge — you will be helping your community with all proceeds from the evening social event going to social cause
• Special events catalyze change in our community

Evening Social Mixer for Social Good
5:00 to 7:00 Exclusive to Industry (Included with Registration)
Complimentary Hors D’oeuvres & Host Bar

7:00 to 10:00 Friends & Commuity are invited to join you

General Admission includes:  Workshop, Lunch & Social Mixer Reception

General Admission - $60.00
Young Professional Rate (Guests Under 25) - $25.00
Bring a Friend and Save (Two for $90) - $90.00
Early Bird Registration (Before Oct. 26) - $40.00

All ticket sales are final and non-refundable.